Categories
koko app mobile site

4 Email Marketing Lessons From the global world of Online Dating Sites

4 Email Marketing Lessons From the global world of Online Dating Sites

Internet dating is really A massive market. In 2012 it absolutely was well well worth around $2 billion and shows no indication of slowing.

You can find a bucketload of internet dating apps, from brand new players to home names like PlentyOfFish, Match. and OkCupid. This business have tens of an incredible number of users each…and that is only the start.

Did you know the month-to-month churn (cancellation) price when you look at the global realm of online dating sites is often as high as 12-20%?

With those kind of figures working against them, the absolute most effective online online dating sites focus on a single key metric:

ENGAGEMENT.

Without client activation, brand new users definitely won’t bee paying readers and without regularly engagement there’s no way they’ll remain one.

The savviest apps have actually identified that e-mail has got the power to drive consumer activation while increasing consumer retention.